{"id":1870,"date":"2024-04-22T11:26:26","date_gmt":"2024-04-22T11:26:26","guid":{"rendered":"https:\/\/www.alexistaule.studio\/website\/onshindo_1-copy-2\/"},"modified":"2024-04-30T13:46:07","modified_gmt":"2024-04-30T13:46:07","slug":"martiderm_1","status":"publish","type":"post","link":"https:\/\/www.alexistaule.studio\/website\/en\/martiderm_1\/","title":{"rendered":"Martiderm"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,5],"tags":[],"class_list":["post-1870","post","type-post","status-publish","has-post-thumbnail","hentry","category-selectors","category-workpresentacion"],"grid":"{\r\n \"colCount\": 30,\r\n \"colGutter\": 1,\r\n \"rowGutters\": [\r\n 0,\r\n 4,\r\n 4,\r\n 0,\r\n 4,\r\n 4,\r\n 4,\r\n 4,\r\n 4\r\n ],\r\n \"frameMargin\": 8,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 4,\r\n \"rowAttrs\": [\r\n {\r\n \"bgvideo\": {\r\n \"mp4\": \"\/wp-content\/uploads\/2024\/04\/BAO_martiderm_-_proteos-Original_OPT.mp4\",\r\n \"mp4Ar\": 0.471875,\r\n \"filename\": \"BAO_martiderm_-_proteos-Original_OPT.mp4\",\r\n \"image\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/placeholderBAO.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/placeholderBAO-1024x483.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/placeholderBAO-768x362.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/placeholderBAO-512x242.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/placeholderBAO-265x125.jpg\"\r\n },\r\n \"imageAr\": 0.471875,\r\n \"imageW\": 1280,\r\n \"imageH\": 604,\r\n \"imageAttid\": 1927,\r\n \"mp4Attid\": 1912,\r\n \"mp4H\": 604,\r\n \"mp4W\": 1280\r\n },\r\n \"row100vh\": true,\r\n \"relid\": 10\r\n },\r\n {\r\n \"rowcustomheight\": \"\",\r\n \"relid\": 23\r\n },\r\n {\r\n \"rowcustomheight\": \"\",\r\n \"relid\": 22\r\n },\r\n {\r\n \"relid\": 20\r\n },\r\n {\r\n \"relid\": 610\r\n },\r\n {\r\n \"relid\": 11\r\n },\r\n {\r\n \"relid\": 13\r\n },\r\n {\r\n \"relid\": 14\r\n },\r\n {\r\n \"relid\": 15\r\n },\r\n {\r\n \"relid\": 18\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Martiderm<\/p>

Proteos<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 0,\r\n \"col\": 1,\r\n \"colspan\": 28,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 4,\r\n \"absolute_position\": true\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/icon-footer-martiderm_4.svg\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 11,\r\n \"colspan\": 8,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 6,\r\n \"spacebelow\": 6,\r\n \"yvel\": 1,\r\n \"push\": 11,\r\n \"relid\": 21,\r\n \"attid\": 1883,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/icon-footer-martiderm_4.svg\"\r\n },\r\n \"w\": 81.2,\r\n \"h\": 58.8,\r\n \"ar\": 0.7241379310344827,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"lightboxoff\": true,\r\n \"html_id\": \"my_svg\",\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Proteos. The sun cream to forget about the sun.

<\/p>

Challenge<\/p>

Martiderm needed to explore a new communication register for the launch of a new and innovative sunscreen, a revolutionary formula. Our proposal was to bring the visual language of the pharmaceutical brand closer to an imaginary close to fashion.<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 2,\r\n \"col\": 0,\r\n \"colspan\": 15,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 7,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1.jpg\",\r\n \"align\": \"middle\",\r\n \"row\": 2,\r\n \"col\": 15,\r\n \"colspan\": 15,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 2,\r\n \"attid\": 1916,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"html5video\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE.jpg\",\r\n \"align\": \"middle\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 30,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"muteDisabled\": \"disabled\",\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 0.4703125,\r\n \"unmutebutton\": false,\r\n \"unmuteButtonStyle\": 1,\r\n \"unmutebuttonDisabled\": \"\",\r\n \"h\": 602,\r\n \"w\": 1280,\r\n \"mp4\": \"\/wp-content\/uploads\/2024\/04\/Cliente_ONLINE_PROTEOS_HD_OPT.mp4\",\r\n \"filename\": \"Cliente_ONLINE_PROTEOS_HD_OPT.mp4\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE-1024x483.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE-768x362.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE-512x242.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE-265x125.jpg\"\r\n },\r\n \"imgar\": 0.471875,\r\n \"mp4attid\": 1913,\r\n \"imgh\": 604,\r\n \"imgw\": 1280,\r\n \"imgattid\": 1928,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"onethird\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 30,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 898,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": true,\r\n \"freeScroll\": null,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"fixedHeight\",\r\n \"slidesWidth\": \"\",\r\n \"transition\": \"sliding\",\r\n \"loop\": false,\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300,\r\n \"fillSlides\": false,\r\n \"fixedHeight\": \"50vh\",\r\n \"disableClick\": false,\r\n \"centeredSlides\": false\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1915,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1-265x397.jpg\"\r\n },\r\n \"w\": 1241,\r\n \"h\": 1861,\r\n \"ar\": 1.499597099113618,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1924,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1914,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1-265x397.jpg\"\r\n },\r\n \"w\": 1241,\r\n \"h\": 1861,\r\n \"ar\": 1.499597099113618,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1920,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1-265x397.jpg\"\r\n },\r\n \"w\": 1241,\r\n \"h\": 1861,\r\n \"ar\": 1.499597099113618,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1923,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1917,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1918,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1-265x397.jpg\"\r\n },\r\n \"w\": 1241,\r\n \"h\": 1861,\r\n \"ar\": 1.499597099113618,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1919,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1922,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1-265x397.jpg\"\r\n },\r\n \"w\": 1241,\r\n \"h\": 1861,\r\n \"ar\": 1.499597099113618,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 16,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 5,\r\n \"attid\": 1907,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"left\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Joint production of video and photography on location.<\/p>

\u00a0<\/p>

Production<\/p>

We optimised the production for the creation of the audiovisual and photographic material simultaneously, dividing the production into two technical photography and video teams, each with their respective specialists. The challenge was to produce the necessary material in a single day, in a location combining interiors and exteriors.<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 5,\r\n \"col\": 16,\r\n \"colspan\": 14,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 12,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Art direction<\/p>

Bao's in-house team, together with N\u00faria L\u00f3pez (Art director), and the client itself, developed a visual proposal close to the world of fashion.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 6,\r\n \"col\": 7,\r\n \"colspan\": 16,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 7,\r\n \"relid\": 17,\r\n \"absolute_position\": false\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Result<\/p>

Elegant, minimalist images that radiate joy, optimism and professionalism, specifically designed to resonate and connect with the product's target audience.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 7,\r\n \"col\": 7,\r\n \"colspan\": 16,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 7,\r\n \"relid\": 19,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1.jpg\",\r\n \"align\": \"middle\",\r\n \"row\": 8,\r\n \"col\": 0,\r\n \"colspan\": 30,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 41,\r\n \"attid\": 1923,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

CREDITS
PHOTO TEAM:
Year: 2023
Client: @martiderm
Production Company: @bao.hypervisual.productions
Executive Producer: V\u00edctor Navarro Vi\u00f1es
Producer: @nataliagisbert
Photography: Alexis Taul\u00e9 Delor
Photo Assistant: @javieralmar.photo
Light Tech: @marc_garcia.raw
Art director: @nurialopezmoradesign
Set Designer: Nuria Lopez
Hair and Makeup: @lluisamakeup
Stylist: @anablanch_stylist
Production assistant: @sonianardone_actriz
Postproduction: @bao.hypervisual.productions
Models:@mariasagana, @pinol_albert

FILM TEAM:
Year: 2023
Client: @martiderm
Production Company: @bao.hypervisual.productions
Executive Producer: V\u00edctor Navarro Vi\u00f1es
Producer: @nataliagisbert
Director: @rogervillarroya
DOP: @toni.abad
Art director: @nurialopezmoradesign
Set Designer: Raul Roch
Hair and Makeup: @lluisamakeup
Stylist: @anablanch_stylist
Production assistant: @sonianardone_actriz
Postproduction: @bao.hypervisual.productions
Edit: @rogervillarroya
Color grading: @criscolors
Models: @mariasagana, @pinol_albert<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 9,\r\n \"col\": 8,\r\n \"colspan\": 14,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 8,\r\n \"relid\": 6,\r\n \"absolute_position\": false\r\n }\r\n ]\r\n}","phonegrid":"{\r\n \"colCount\": 20,\r\n \"colGutter\": 1,\r\n \"rowGutters\": [\r\n \"020\",\r\n \"20\",\r\n \"20\",\r\n \"0\",\r\n 0,\r\n \"20\",\r\n \"20\",\r\n \"20\",\r\n \"20\",\r\n \"20\",\r\n \"20\"\r\n ],\r\n \"frameMargin\": 8,\r\n \"topFrameMargin\": 0,\r\n \"bottomFrameMargin\": 4,\r\n \"rowAttrs\": [\r\n {\r\n \"bgvideo\": {\r\n \"mp4\": \"\/wp-content\/uploads\/2024\/04\/BAO_martiderm_-_proteos-Original_OPT.mp4\",\r\n \"mp4Ar\": 0.471875,\r\n \"filename\": \"BAO_martiderm_-_proteos-Original_OPT.mp4\",\r\n \"image\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/placeholderBAO.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/placeholderBAO-1024x483.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/placeholderBAO-768x362.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/placeholderBAO-512x242.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/placeholderBAO-265x125.jpg\"\r\n },\r\n \"imageAr\": 0.471875,\r\n \"imageW\": 1280,\r\n \"imageH\": 604,\r\n \"imageAttid\": 1927,\r\n \"mp4Attid\": 1912,\r\n \"mp4H\": 604,\r\n \"mp4W\": 1280\r\n },\r\n \"row100vh\": true,\r\n \"relid\": 10\r\n },\r\n {\r\n \"rowcustomheight\": \"\",\r\n \"relid\": 23\r\n },\r\n {\r\n \"rowcustomheight\": \"\",\r\n \"relid\": 22\r\n },\r\n {\r\n \"relid\": 3\r\n },\r\n {\r\n \"relid\": 20\r\n },\r\n {\r\n \"relid\": 610\r\n },\r\n {\r\n \"relid\": 11\r\n },\r\n {\r\n \"relid\": 8\r\n },\r\n {\r\n \"relid\": 13\r\n },\r\n {\r\n \"relid\": 14\r\n },\r\n {\r\n \"relid\": 15\r\n },\r\n {\r\n \"relid\": 18\r\n }\r\n ],\r\n \"bgColor\": null,\r\n \"cont\": [\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Martiderm<\/p>

Proteos<\/p>\",\r\n \"align\": \"middle\",\r\n \"row\": 0,\r\n \"col\": 0,\r\n \"colspan\": 20,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 4,\r\n \"absolute_position\": true,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/icon-footer-martiderm_4.svg\",\r\n \"align\": \"top\",\r\n \"row\": 1,\r\n \"col\": 2,\r\n \"colspan\": 16,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 6,\r\n \"spacebelow\": 6,\r\n \"yvel\": 1,\r\n \"push\": 2,\r\n \"relid\": 21,\r\n \"attid\": 1883,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/icon-footer-martiderm_4.svg\"\r\n },\r\n \"w\": 81.2,\r\n \"h\": 58.8,\r\n \"ar\": 0.7241379310344827,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"lightboxoff\": true,\r\n \"html_id\": \"my_svg\",\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Proteos. The sun cream to forget about the sun.

<\/p>

Challenge<\/p>

Martiderm needed to explore a new communication register for the launch of a new and innovative sunscreen, a revolutionary formula. Our proposal was to bring the visual language of the pharmaceutical brand closer to an imaginary close to fashion.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 2,\r\n \"col\": 1,\r\n \"colspan\": 18,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 7,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 3,\r\n \"col\": 0,\r\n \"colspan\": 20,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 2,\r\n \"attid\": 1916,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1098-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"html5video\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE.jpg\",\r\n \"align\": \"middle\",\r\n \"row\": 4,\r\n \"col\": 0,\r\n \"colspan\": 20,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 1,\r\n \"autoplay\": true,\r\n \"loop\": true,\r\n \"mute\": true,\r\n \"muteDisabled\": \"disabled\",\r\n \"controls\": false,\r\n \"playpauseonclick\": false,\r\n \"playicon\": false,\r\n \"ar\": 0.4703125,\r\n \"unmutebutton\": false,\r\n \"unmuteButtonStyle\": 1,\r\n \"unmutebuttonDisabled\": \"\",\r\n \"h\": 602,\r\n \"w\": 1280,\r\n \"mp4\": \"\/wp-content\/uploads\/2024\/04\/Cliente_ONLINE_PROTEOS_HD_OPT.mp4\",\r\n \"filename\": \"Cliente_ONLINE_PROTEOS_HD_OPT.mp4\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE-1024x483.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE-768x362.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE-512x242.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/PlaceholderCLIENTE-265x125.jpg\"\r\n },\r\n \"imgar\": 0.471875,\r\n \"mp4attid\": 1913,\r\n \"imgh\": 604,\r\n \"imgw\": 1280,\r\n \"imgattid\": 1928,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"carousel\",\r\n \"cont\": \"\",\r\n \"align\": \"onethird\",\r\n \"row\": 5,\r\n \"col\": 0,\r\n \"colspan\": 20,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 898,\r\n \"carousel_options\": {\r\n \"random\": false,\r\n \"autoplay\": false,\r\n \"showMultipleSlides\": true,\r\n \"freeScroll\": null,\r\n \"mousewheelScroll\": false,\r\n \"size\": \"fixedHeight\",\r\n \"slidesWidth\": \"\",\r\n \"transition\": \"sliding\",\r\n \"loop\": false,\r\n \"spaceBetween\": 0,\r\n \"captionsUnderSlides\": false,\r\n \"autoplaySpeed\": 3000,\r\n \"autoplayDelay\": 0,\r\n \"transitionSpeed\": 300,\r\n \"fillSlides\": false,\r\n \"fixedHeight\": \"50vh\",\r\n \"disableClick\": false,\r\n \"centeredSlides\": false\r\n },\r\n \"carousel\": [\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1915,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0884-1-265x397.jpg\"\r\n },\r\n \"w\": 1241,\r\n \"h\": 1861,\r\n \"ar\": 1.499597099113618,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1924,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0238-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1914,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0724-1-265x397.jpg\"\r\n },\r\n \"w\": 1241,\r\n \"h\": 1861,\r\n \"ar\": 1.499597099113618,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1920,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0294-1-265x397.jpg\"\r\n },\r\n \"w\": 1241,\r\n \"h\": 1861,\r\n \"ar\": 1.499597099113618,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1923,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1917,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1012-2-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1918,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0346-1-265x397.jpg\"\r\n },\r\n \"w\": 1241,\r\n \"h\": 1861,\r\n \"ar\": 1.499597099113618,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1919,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0448-2_-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"attid\": 1922,\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1.jpg\",\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1-1024x1536.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1-768x1152.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1-512x768.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0409-2-1-265x397.jpg\"\r\n },\r\n \"w\": 1241,\r\n \"h\": 1861,\r\n \"ar\": 1.499597099113618,\r\n \"alt\": \"\"\r\n }\r\n ],\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"both\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Joint production of video and photography on location.<\/p>

\u00a0<\/p>

Production<\/p>

We optimised the production for the creation of the audiovisual and photographic material simultaneously, dividing the production into two technical photography and video teams, each with their respective specialists. The challenge was to produce the necessary material in a single day, in a location combining interiors and exteriors.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 6,\r\n \"col\": 1,\r\n \"colspan\": 18,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 12,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1.jpg\",\r\n \"align\": \"top\",\r\n \"row\": 7,\r\n \"col\": 0,\r\n \"colspan\": 20,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 5,\r\n \"attid\": 1907,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-1038-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Art direction<\/p>

Bao's in-house team, together with N\u00faria L\u00f3pez (Art director), and the client itself, developed a visual proposal close to the world of fashion.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 8,\r\n \"col\": 1,\r\n \"colspan\": 18,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 17,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

Result<\/p>

Elegant, minimalist images that radiate joy, optimism and professionalism, specifically designed to resonate and connect with the product's target audience.<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 9,\r\n \"col\": 1,\r\n \"colspan\": 18,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 19,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n },\r\n {\r\n \"type\": \"img\",\r\n \"cont\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1.jpg\",\r\n \"align\": \"middle\",\r\n \"row\": 10,\r\n \"col\": 0,\r\n \"colspan\": 20,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 0,\r\n \"relid\": 41,\r\n \"attid\": 1923,\r\n \"sizes\": {\r\n \"full\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1.jpg\",\r\n \"_1280\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-1280x854.jpg\",\r\n \"_1024\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-1024x683.jpg\",\r\n \"_768\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-768x512.jpg\",\r\n \"_512\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-512x342.jpg\",\r\n \"_265\": \"\/wp-content\/uploads\/2024\/04\/MartiDerm-Proteos-18_12_23-0429-1_-1-265x177.jpg\"\r\n },\r\n \"w\": 1860,\r\n \"h\": 1241,\r\n \"ar\": 0.6672043010752688,\r\n \"alt\": \"\",\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"left\"\r\n },\r\n {\r\n \"type\": \"text\",\r\n \"cont\": \"

CREDITS
PHOTO TEAM:
Year: 2023
Client: @martiderm
Production Company: @bao.hypervisual.productions
Executive Producer: V\u00edctor Navarro Vi\u00f1es
Producer: @nataliagisbert
Photography: Alexis Taul\u00e9 Delor
Photo Assistant: @javieralmar.photo
Light Tech: @marc_garcia.raw
Art director: @nurialopezmoradesign
Set Designer: Nuria Lopez
Hair and Makeup: @lluisamakeup
Stylist: @anablanch_stylist
Production assistant: @sonianardone_actriz
Postproduction: @bao.hypervisual.productions
Models:@mariasagana, @pinol_albert

FILM TEAM:
Year: 2023
Client: @martiderm
Production Company: @bao.hypervisual.productions
Executive Producer: V\u00edctor Navarro Vi\u00f1es
Producer: @nataliagisbert
Director: @rogervillarroya
DOP: @toni.abad
Art director: @nurialopezmoradesign
Set Designer: Raul Roch
Hair and Makeup: @lluisamakeup
Stylist: @anablanch_stylist
Production assistant: @sonianardone_actriz
Postproduction: @bao.hypervisual.productions
Edit: @rogervillarroya
Color grading: @criscolors
Models: @mariasagana, @pinol_albert<\/p>\",\r\n \"align\": \"top\",\r\n \"row\": 11,\r\n \"col\": 1,\r\n \"colspan\": 18,\r\n \"offsetx\": 0,\r\n \"offsety\": 0,\r\n \"spaceabove\": 0,\r\n \"spacebelow\": 0,\r\n \"yvel\": 1,\r\n \"push\": 1,\r\n \"relid\": 6,\r\n \"absolute_position\": false,\r\n \"frameOverflow\": \"\"\r\n }\r\n ],\r\n \"leftFrameMargin\": \"0\",\r\n \"rightFrameMargin\": \"0\"\r\n}","_links":{"self":[{"href":"https:\/\/www.alexistaule.studio\/website\/en\/wp-json\/wp\/v2\/posts\/1870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alexistaule.studio\/website\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alexistaule.studio\/website\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alexistaule.studio\/website\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alexistaule.studio\/website\/en\/wp-json\/wp\/v2\/comments?post=1870"}],"version-history":[{"count":0,"href":"https:\/\/www.alexistaule.studio\/website\/en\/wp-json\/wp\/v2\/posts\/1870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alexistaule.studio\/website\/en\/wp-json\/wp\/v2\/media\/1914"}],"wp:attachment":[{"href":"https:\/\/www.alexistaule.studio\/website\/en\/wp-json\/wp\/v2\/media?parent=1870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alexistaule.studio\/website\/en\/wp-json\/wp\/v2\/categories?post=1870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alexistaule.studio\/website\/en\/wp-json\/wp\/v2\/tags?post=1870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}